Tuesday, July 23, 2002


Tired, mentally and, therefore, physically. Not much inspiration to write here. But hop on over to Susie's site to see some excellent photos from Munich. I love the one of the little boy climbing into the fountain!

On the front page of today's WSJ is a disturbing article about manufactured food: Marketers Push Single Servings And Families Hungrily Dig In (paid subscription required). You can now buy pre-made, individually wrapped, frozen peanut butter and jelly sandwiches. Then there's the woman whose pantry includes individual serving size packs of:
Oreo, Fig Newton, Nutter Butter and Chips Ahoy cookies, wrapped several to a package. There are packs of Quaker Oats s'mores flavored chewy granola bars and Goldfish crackers. And there is Gatorade in bottles with pull-up sports tops, Poland Spring water and Capri Sun juice pouches.
Here's another quote explaining the popularity of breakfast hot pockets: "People were saying putting cereal into a bowl, adding milk to it and eating it is not convenient."

The focus of the article is on the individual serving packs and the fact that larger individual-size packages sell better. What the article doesn't investigate is the accumulation of all the excess packaging for individual servings, much of which is not recyclable or even eventually biodegradable.

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