Thursday, January 17, 2002

Marketing genius

Did you know that 65% of Stetson hats are bought by Latinos, many from Mexico? Sunday's Los Angeles Time Magazine carried a great rags-to-riches story about a young man, Victor Cornejo, from Mexico who paid his way through college in the U.S. and got a job at Stetson. His marketing ideas were so on target that within a year Stetson's sales had increased 40%. Unfortunately, the stunning portrait of Cornejo is not included in the online version of the article....

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